Insight Executive

To provide the business with timely, actionable market, audience and industry insights that can shape commercial and marketing strategies and plans.

Responsibilities

• To develop a clear understanding of SBG’s customers and their requirements and objectives, through qualitative and quantitative research methods.
• To build and maintain a strong understanding of SBG’s wider business strategy and use this to support the development of insight activities that will contribute to marketing and business objectives.
• To conduct market research to identify industry trends and commercial opportunities.
• To prepare and share impactful and relevant market and competitor insight and trend reports.
• To provide Proposition and Distribution teams with effective insights to shape proposition and marketing strategic priorities.
• To support the Partnerships & Propositions Director and Head of Marketing & Insight with proposition and campaign strategy and development.
• To support the Marketing, Brand Strategy & Planning Manager in developing long term marketing strategy.
• To undertake ad hoc projects and duties as and when required, to support the needs of the business or to achieve departmental objectives.

Critical behaviours required

Personal profile

Qualifications required 

Desirable

• Degree or equivalent professional marketing qualification
• Recognised market research qualification

Experience required 

Essential

• Experience of managing/commissioning/running market research

Desirable

• Experience of marketing in the financial services sector

Our Expectations

Our Approach to Risk Management

• You will require an awareness of operational and regulatory risk, which may impact on SBG.You will be responsible for reporting to their line manager any risk which may impact on the business.

Three Lines of Defence Risk Management Model

• You will be required to deliver your role competently and comply with the relevant standards and procedures, ensuring that SBG deliver a service where suitable advice is given to the end consumer, which is adequately recorded and ultimately promotes good customer outcomes. This can either be through direct influence or in a support services capacity.

The Consumer Duty Principle

• You will be required to ensure that the Consumer Duty principle is embedded into the team’s culture, departmental procedures and practices and that management controls and MI are in place to monitor performance against the Consumer Duty principle, where these are required by the business.

Information Security

• You are required to promote information security in your department, encouraging best practice by ensuring your staff comply with the information security principles, policies and procedures. You will need to monitor workplace practice in line with these policies and procedures and deal firmly with any instances of non-compliance.

SBG’s 6 Star Service Delivery

• You will need to achieve 6-star service delivery through embedding the 6-star service objectives into to the team culture. You will be required to encourage and exhibit the behaviours that fit within the SBG service charters, leading the team to ensure a clear vision of what 6-star service means for the team, ensuring that service is at the forefront of decision-making processes.

As an SBG People Manager you will be accountable to:

• Set clear personal objectives that are SMART and challenging, review objectives and provide feedback regularly in one to ones and formally through the Performance Evaluation Process (appraisal), within the set timescales.
• Manage performance across the team to ensure the achievement of service delivery outcomes.
• Manage any sensitive issues in line with SBG Policies and procedures, including attendance and performance issues.
• Coach and develop your team to ensure they perform at a high level, strive for excellence and maintain appropriate knowledge of the Group’s propositions in line with the SBG values and competency framework.
• Address any training and development needs, ensuring direct reports have a personal development plan.
• Motivate and reward the team to encourage behaviours within the department, which supports the values of SBG.
• Be committed to group corporate citizenship in line with SBG’s CSR policy. Promote and advocate social interaction and encourage support within own department for nominated charities and corporate activities within the community.