Marketing Brand Strategy and Planning Manager

Benefits include: Company Bonus, 27 days holiday (plus 1 wellbeing day, ½ celebration day and bank holidays), Company Pension, 8 x Life Assurance, Discounted Insurance Products, flexible and hybrid working.

Here at Sesame Bankhall Group (SBG), we aim to be the market leader in providing professional support services to financial advice firms in the UK.

We are currently looking for a Marketing Brand Strategy and Planning Manager to join our Marketing team in Sale. This is an exciting opportunity to liaise with the business to develop a deep understanding of long-term commercial objectives, to translate these commercial objectives into actionable, agreed brand and marketing objectives informed by audience insight and to develop the overall 1-3 year marketing strategy that will deliver on these objectives. This is a newly created role to support the strategic direction of the department.

This role offers you the opportunity to:

• Work closely with the Executive team and business stakeholders to understand commercial objectives and align brand strategy to commercial activity.
• Be accountable for developing the long-term brand and marketing strategy to meet these objectives.
• Work with key stakeholders and the Insights team to develop a thorough understanding of core audience requirements.
• Prepare robust brand and marketing investment cases to meet audience needs and commercial objectives, defining budgets and expected ROI.
• Own the overall marketing and communications calendar across all consumer touchpoints, including oversight of all direct customer communications (predominantly email), with clear targets and KPIs for each activity in support of the commercial objectives.
• Monitor performance and campaign delivery against annual plans; to lead on refining and adapting annual plans and investment strategy using MI and data shared by the Commercial Analytics Executive.
• Provide effective line management for the Marketing Operations Executive, with ultimate accountability for their output.
• Where necessary, be accountable for the relationship with third party suppliers, including any initial engagement and periodic reviews, ensuring competitive terms.
• Implement robust methods for monitoring and measuring the effectiveness and value of marketing activity.
• Undertake ad hoc projects and duties as and when required, to support the needs of the business or to achieve departmental objectives.

If you possess the following, get in touch:

• Able to interpret high level strategy and turn into tangible actions.
• Ability to translate commercial objectives and market insight into marketing strategy.
• Ability to influence stakeholders and work across various teams to line up activity.
• Use insight and data to inform decisions.
• Deep understanding of marketing strategy, investment strategy, communications strategy and ROI measurement.
• Strong project and budget management skills.
• Strong communication and interpersonal skills, including presentation skills.
• Proven ability to collaborate with and influence cross-functional teams and external partners, with strong stakeholder management skills.
• Commercially astute – comfortable with detailed financial planning and able to analyse marketing and trend data, extract meaningful insights and make decisions.
• Experience and understanding of the financial services sector.

At Sesame Bankhall Group we believe that diverse teams really are the best teams, we are committed to providing an inclusive recruitment experience to our candidates. Research tells us that candidates may be put off applying for a job unless they can tick every box. We also know that ‘normal’ office hours aren’t always doable, and while we can’t accommodate every flexible working request, we are happy to be asked. So, if you are excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet… why not give it a go? If you are neurodiverse or require any adjustments to be made or as a result of a disability, impairment or health condition, please do not hesitate to let us know.

If you think that you are suitable for this role, please apply now!