This role is the creative lead on all things brand at Sesame Bankhall Group (SBG). The Lead Graphic Designer is responsible for all work produced by SBG’s Design Studio, working closely with the Group Marketing team to deliver exceptional artwork and creative across SBG and its associated brands.
Responsibilities
• Work with the Brand & Communications Manager to set the strategic direction for the visual articulation of SBG and its brands.
• Responsible for the ongoing evolution and development of SBG’s brand identities.
• Ownership of SBG brand guidelines, ensuring SBG’s brand identities are codified, interpreted and communicated accordingly.
• Guardian of SBG brand and all associated brands.
• Responsible for all work produced by Design Studio, providing mentoring, coaching and technical support to Design Studio team, and allocating Design Studio resource according to priority and deliverables.
• Design and produce highly creative, impactful marketing and promotional materials in-line with business objectives and requirements.
• Exceptional attention to detail, ensuring all design work is produced on time and in-line with brand guidelines, to a high standard.
• Build close working relationships with Group Marketing team to facilitate the smooth delivery of briefs.
• Provide first-line sign-off on all work produced by Design Studio team to ensure all briefs are met, delivered within brand guidelines, and artwork set-up is appropriate for the brief at-hand.
• Responsible for version control for all collateral produced by the Design Studio.
• Oversee and manage the use of images and templates across SBG to ensure compliance with copyright requirements and brand guidelines.
• Supporting with print procurement, including sourcing and management of providers, as well as maintaining up-to-date knowledge of prices, materials, processes and deadlines/delivery, as required.
• Responsible for ongoing knowledge development of key design trends, tools and techniques.
Critical skills required
• Strong communication skills
• Creative with an innovative approach and able to proactively contribute ideas
• Strong proficiency in Adobe Suite (InDesign, Illustrator, Photoshop, Acrobat) and Microsoft Office
• Solid design understanding
• Organised and able to deliver to tight deadlines
• Strong teamwork. Ability to work on multiple projects simultaneously whilst maintaining close attention to detail
Critical knowledge required
• Brand awareness and understanding of marketing principles
• Ability to interpret briefs and deliver to challenging deadlines
Competency |
Level |
Communication |
B |
Technical |
B |
Managing & leading yourself & others |
B |
Developing yourself & others |
B |
Service excellence |
B |
Commercially focused |
B |
Embracing Change |
B |
Teamwork |
B |
Personal profile
Qualifications required
Experience required
- Previous experience in design
Desirable
- Experience using Adobe After Effects and Premier Pro to create animated video graphics (non-essential)
Our Expectations
Our Approach to Risk Management
• You will require an awareness of operational and regulatory risk, which may impact on SBG. You will be responsible for reporting to their line manager any risk which may impact on the business.
Three Lines of Defence Risk Management Model
• You will be required to deliver your role competently and comply with the relevant standards and procedures, ensuring that SBG deliver a service where suitable advice is given to the end consumer, which is adequately recorded and ultimately promotes good customer outcomes. This can either be through direct influence or in a support services capacity.
The Consumer Duty Principle
• You will be required to highlight to your line manager procedures and processes that may impact on SBG’s ability to deliver good outcomes for retail customers and/or may lead to foreseeable harm. Where possible and relevant to your department, put forward suggestions that could positively impact the outcomes achieved by retail customers.
Information Security
• You will need to be aware of all information security principles, policies and procedures and ensure these are followed on a day-to-day basis. You will be required to remain vigilant at all times and report any security concerns, suspicions and/or breaches in a timely manner.
SBG’s 6 Star Service Delivery
• You will need to demonstrate an understanding of what 6-star service delivery means in your role. This will be evidenced through your day-to-day behaviours and performance measured against your team’s 6-star service objectives.