Copywriter

To be responsible for writing and editing high-quality B2B and B2B2C long and short form copy and working with internal and external stakeholders, to support the business in achieving its growth strategy.

Responsibilities

• Write and edit high-quality B2B content including web copy, thought leadership articles, white papers, case studies, email campaigns, and social media posts.
• Collaborate with marketing, compliance, and subject matter experts to ensure content is accurate, engaging, and aligned with brand tone and regulatory requirements.
• Translate technical and financial jargon into accessible language for target audiences.
• Support campaign development with persuasive messaging and calls to action.
• Maintain consistency in voice, style, and branding across all content.
• Stay up to date with industry trends, regulatory changes, and competitor activity.

Critical behaviours required

Personal profile

Qualifications required 

Essential

• Degree in English, Communications, Marketing, Journalism, or related field.
• Knowledge of financial products, services, and terminology.
• Experience working with legal or compliance teams.

Experience required

Essential

• Stakeholder management.
• Content creation for multiple channels

Desirable

• Financial services.

Our Expectations

Our Approach to Risk Management

• You will require an awareness of operational and regulatory risk, which may impact on SBG. You will be responsible for reporting to their line manager any risk which may impact on the business.

Three Lines of Defence Risk Management Model

• You will be required to deliver your role competently and comply with the relevant standards and procedures, ensuring that SBG deliver a service where suitable advice is given to the end consumer, which is adequately recorded and ultimately promotes good customer outcomes. This can either be through direct influence or in a support services capacity.

The Consumer Duty Principle

• You will be required to ensure that the Consumer Duty principle is embedded into the team’s culture, departmental procedures and practices and that management controls and MI are in place to monitor performance against the Consumer Duty principle, where these are required by the business.

Information Security

• You are required to promote information security in your department, encouraging best practice by ensuring your staff comply with the information security principles, policies and procedures. You will need to monitor workplace practice in line with these policies and procedures and deal firmly with any instances of non-compliance.