To develop and implement effective campaign performance monitoring and share key learnings with business stakeholders to support optimisation and improvement.
Responsibilities
- To be responsible for creating clear and accessible performance monitoring systems for the KPIs, goals and targets of each campaign and commercial activity as directed by the Marketing, Brand Strategy & Planning Manager and aligned to the business’s strategic direction.
- To engage stakeholders across the Marketing team and the wider business with the performance of activity against plans.
- To use data and MI to recommend immediate optimisations to campaigns and commercial activities.
- To synthesise and share key learnings to inform future strategy and campaign planning for continuous improvement.
- To undertake ad hoc projects and duties as and when required, to support the needs of the business or to achieve departmental objectives.
Critical skills required
- Project management skills.
- Communication and interpersonal skills, including presentation skills.
- Ability to collaborate with cross-functional teams, stakeholders, and external partners.
- Ability to analyse large amounts of data and extract the essential insights that will enable effective decision making.
Critical knowledge required
- Understanding of the financial services sector.
- Understanding of campaign performance evaluation principles.
Competency |
Level |
Communication |
A |
Technical |
A |
Managing & leading yourself & others |
A |
Developing yourself & others |
A |
Service excellence |
A |
Commercially focused |
A |
Embracing Change |
A |
Teamwork |
A |
Personal profile
Qualifications required
Desirable
- Degree or equivalent professional marketing qualification
Experience required
Essential
- Experience of marketing campaign monitoring and evaluation
Desirable
- Experience of marketing in the financial services sector
Our Expectations
Our Approach to Risk Management
You will require an awareness of operational and regulatory risk, which may impact on SBG.
You will be responsible for reporting to their line manager any risk which may impact on the business.
Three Lines of Defence Risk Management Model
You will be required to deliver your role competently and comply with the relevant standards and procedures, ensuring that SBG deliver a service where suitable advice is given to the end consumer, which is adequately recorded and ultimately promotes good customer outcomes. This can either be through direct influence or in a support services capacity.
The Consumer Duty Principle
You will be required to ensure that the Consumer Duty principle is embedded into the team’s culture, departmental procedures and practices and that management controls and MI are in place to monitor performance against the Consumer Duty principle, where these are required by the business.
Information Security
You are required to promote information security in your department, encouraging best practice by ensuring your staff comply with the information security principles, policies and procedures. You will need to monitor workplace practice in line with these policies and procedures and deal firmly with any instances of non-compliance.
SBG’s 6 Star Service Delivery
You will need to achieve 6-star service delivery through embedding the 6-star service objectives into to the team culture. You will be required to encourage and exhibit the behaviours that fit within the SBG service charters, leading the team to ensure a clear vision of what 6-star service means for the team, ensuring that service is at the forefront of decision-making processes.