Data Privacy and Governance Consultant
10/12/2024
Purpose of the Role
To champion and guard the brand, managing the design, creation and execution of communication and brand marketing activity for Sesame Bankhall Group and lead the team to drive the brand forward via content and artwork creation.
Responsibilities
- To create and be responsible for all campaign activity plans which execute the overall marketing plan for the brand and activity stream.
- To own the brand guidelines, ensuring they are maintained and evolve accordingly based on periodic reviews.
- To manage campaign production within brand guidelines to agreed timescales, in line with business priorities.
- To establish and manage strong working relationships with key stakeholders, managing expectations and ensuring timely delivery from across the team.
- To identify improved ways of working within the team, driving departmental process and efficiencies for both the department and wider business.
- To own, plan and manage production budgets for each individual activity stream, driving cost efficiencies and reporting on spend.
- To ensure content across all channels, including digital and offline, is accurate and up to date.
- To create internal communications assets which support colleagues in their understanding of key messages, propositions, and activity.
- To ensure that all marketing communications are delivered to a high standard and with appropriate signoff.
- To brief designers and agencies, to facilitate output of high-quality work produced to the brief, with minimal amends required, ensuring timely and cost-effective delivery.
- To be accountable for the relationship with third party suppliers, including any initial engagement and periodic reviews, ensuring competitive terms.
- To implement robust methods for monitoring and measuring the effectiveness and value of marketing activity.
- To undertake ad hoc projects and duties as and when required, to support the needs of the business or to achieve departmental objectives.
Critical behaviours required
Competency |
Level |
Communication |
B |
Technical |
B |
Managing & leading yourself & others |
B |
Developing yourself & others |
B |
Service excellence |
B |
Commercially focused |
B |
Embracing Change |
B |
Teamwork |
B |
Personal profile
Qualifications required
Essential
- Line management and team leadership experience
- Strong communication, copywriting, proof-reading and campaign management skills
- Experience of managing the production of high-quality marketing and communications assets, from brief through to evaluation
Desirable
- Professional qualification in marketing
- Experience of marketing in the financial services sector
Our Expectations
Our Approach to Risk Management
- You will require an awareness of operational and regulatory risk, which may impact on SBG. You will be responsible for reporting to their line manager any risk which may impact on the business.
Three Lines of Defence Risk Management Model
- You will be required to deliver your role competently and comply with the relevant standards and procedures, ensuring that SBG deliver a service where suitable advice is given to the end consumer, which is adequately recorded and ultimately promotes good customer outcomes. This can either be through direct influence or in a support services capacity.
The Consumer Duty Principle
- You will be required to highlight to your line manager procedures and processes that may impact on SBG’s ability to deliver good outcomes for retail customers and/or may lead to foreseeable harm. Where possible and relevant to your department, put forward suggestions that could positively impact the outcomes achieved by retail customers.
Information Security
- You will need to be aware of all information security principles, policies and procedures and ensure these are followed on a day-to-day basis. You will be required to remain vigilant at all times and report any security concerns, suspicions and/or breaches in a timely manner.
SBG’s 6 Star Service Delivery
- You will need to demonstrate an understanding of what 6-star service delivery means in your role. This will be evidenced through your day-to-day behaviours and performance measured against your team’s 6-star service objectives.
As an SBG People Manager you will be accountable to:
- Set clear personal objectives that are SMART and challenging, review objectives and provide feedback regularly in one to ones and formally through the Performance Evaluation Process (appraisal), within the set timescales.
- Manage performance across the team to ensure the achievement of service delivery outcomes.
- Manage any sensitive issues in line with SBG Policies and procedures, including attendance and performance issues.
- Coach and develop your team to ensure they perform at a high level, strive for excellence, and maintain appropriate knowledge of the Group’s propositions in line with the SBG values and competency framework.
- Address any training and development needs, ensuring direct reports have a personal development plan.
- Motivate and reward the team to encourage behaviours within the department, which supports the values of SBG.
- Be committed to group corporate citizenship in line with SBG’s CSR policy. Promote and advocate social interaction and encourage support within own department for nominated charities and corporate activities within the community.
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